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The narrowing of the ad-dollar...

Posted by admin in advertising on September 10, 2008 | No Comments

CPR CPA CTR … What does all this mean? What that means is dollars “out of the pocket instead of” in “on the pocket. Advertising dollars more value, which means that advertisers now regularly receives more dollars for it when its a few years ago. A client used to pay “Impressions”,... 

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The future of voice: Keep your language ...

Posted by admin in advertising on September 7, 2008 | No Comments

“Should we take a voice talent for this project?” It is a valid issue for all producers may ask when creating advertising, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements of producers and customers feel better communicate with the public. In... 

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Super Bowl ads … Winners and loser...

Posted by admin in advertising on September 4, 2008 | No Comments

Well, Super Bowl XXXIX is history. Too bad for people who are increasingly-pullin’-for-the-art oppressed. The train crew won. But as far as Super Bowls, who has played loser. For those, care, the Eagles actually under the 7-point spread. T.O. is the store. At least on the field, anyway. They had... 

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Skinny on newspaper advertising...

Posted by admin in advertising on September 1, 2008 | No Comments

Skinny for newspapers and magazines With paper, it is considered by many people the Gospel in the economy. Use it wisely, and it may be a good instrument. Remember that newspapers are passive and non-intrusive media. They tend only to the buyer, who for the product. They are poor prospects for reaching... 

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